TRALLY
The Trally app operates as a comprehensive two-sided marketplace catering to both guests and hosts, with its primary objective centered around facilitating a smooth and secure live event streaming experience. The app is committed to ongoing enhancements, capitalizing on the widespread ownership of smartphones and tablets among households to ensure a seamless and secure streaming platform.
Project Overview
The Trally app is a two-sided marketplace focusing on both guest and host. The application has a single main goal, to provide a seamless and secure streaming of live events on the application. Visions will continue through the constant development of the Trally app, leveraging on the wide use of smartphones and tablets owned by household consumers.
Project Name
Trally
Type
Travel App
Role
UX/UI Designer
Tools
Figma, Adobe Illustrator, Notion, Miro, Slack.
Responsibilities
User Research, Designing, Usability Studies, Prototyping
Problem Statement
Before virtual traveling , people faced challenges like limited access to diverse destinations due to geographical constraints. Physical travel constraints, including time and cost, restricted exploration opportunities. Cultural understanding was hindered by a lack of exposure to global perspectives. The inability to experience real-time events or remote locations in a convenient manner limited the richness of travel experiences.
Objectives
Our objective is to provide users with an immersive and realistic travel experience through virtual reality (VR) or augmented reality (AR) technologies. The app aims to enable users to explore various destinations and landmarks virtually, allowing them to virtually "travel" without physically being present at the location. The objective is to offer users an engaging and interactive platform that replicates the sights, sounds, and cultural aspects of different places, ultimately enhancing their travel experiences from the comfort of their own homes.
A secure and stable live-streaming platform for all users. (Both Host and Guest)
Interactive live events for both parties to communicate during the tour.
Available in multiple languages to support market expansion.
Goals
Our team will be focusing on achieving Product Market Fit.
The world's most popular, real-time virtual travel platform.
Available in multiple languages to support market expansion.
My way of work
Starting my design process, I first dug into user research, by interviewing some of my friends. This helped me figure out what users needed and who they were. I created user stories and mapped out their journeys by movie plan scenarios. From there, I built on the user journeys by working out the different steps users would take. I turned these into interaction points and made a paper prototype. After this, having felt content with my paper prototype. I translated my paper wireframes to digital. To make sure everything was on track, I tested it out with real people and gathered valuable feedback. Their thoughts helped me make the design even better.
Working on the idea & prioritizing user flows
Selecting the seats of choice, I started brainstorming, Jotted points: Created Stories and scenarios, user personas, collected data about competitors and then i brainstrome some initial screens to visualize the app views. After being content with the layout, and UI skeleton, I completed mapping the core flow.
User Scenarios
Silvia has just recently been promoted to personal assistant of a manager. She is very busy as she has many things to take care of. Sometimes she works late and spend weekend to rest and recover from busy tiring days. She really needs to let the steam off but she doesn’t have time to do so. She told her friend about this and her friend recommends her Trally. After a long day at work, she downloaded the app and sign up for an account. Before going to bed, she tried one of the tour available on the app, it turns out that she enjoys it as much as being physically there. Now she plans to join the tour every weekend and possibly take one of her friends along.
User Personas
Personas are fictional characters, which we create based upon our research in order to represent the different user types that might use our service, product, site, or brand in a similar way. Creating personas helps the designer to understand users’ needs, experiences, behaviors and goals.
Design Process
User Flow
UI Screens
Results, Learnings & Next Steps
With a few iterations, I completed the designs. In the design phase of the app, I discovered that the initial ideas are the start of the creative process. Testing and sharing designs with others help to improve and refine them. The project served as a great learning in the UX design process. I learned how to make do with Figma. Explored and practiced Gestalt principles for visual design.
Conducted a small usability study to gather feedback on my designs. Also understood the value of feedback and its impact on design choices. Next? If I can spend time on the project, I would love to do more research and try to find areas of improvement. Make the visual designs more "wow" and work on the needs of the secondary persona group.
THE END
Thankyou 🙏🏻
I appreciate your time and attention, I hope you have liked the work.
Want to share your thoughts?
